Excerpt: “Generation Jones makes up about a fifth of the population and its attitudes are very different from those of the rest of the population… Because of their influence and spending power, politicians and businesses ignore their interests at their peril… The Joneses were promised an easier life by the advent of electronic technology but were scarred by the economic crises and mass unemployment of the 1970s and 1980s…the result is a generation that views itself as more laterally thinking, creative, energetic and politically active and aware than the generations around them.”
