Excerpt: “Those of us in Gen Jones are tired of being tarred with the Baby Boomer brush, which doesn’t really apply… Environmentalism, feminism, Vatican II, rock music, two paycheck families (are there any other kind?), the end of great power warfare, globalization and many other movements are all taken for granted by most Gen Jonesers, but barely existed for young Boomers…Politically, Jonesers are much more numerous than Boomers, with over four million of them per year for a decade. They are a key to the next election.”
