Excerpt: “They are on MySpace, they make up one third of the audience at You Tube and at I-Tunes, and advertisers love them. Nope, not teenagers. Generation Jones…In the tech world, Jonesers are known as the “early adapters,” the ones with the knowledge and the cash to jump on the latest tech trends. And that should come as no shock—Bill Gates, Steve Jobs, and Steve Case all come from this generation….But new research indicates they may be attractive to more than just retailers. Generation Jones could determine which party controls the U.S. Senate.”
