Excerpt: “There’s a voting cohort between Generation Xers and boomers that bears watching. They’re the not-so-young Generation Jones…They are disproportionately represented among theme voters, such as NASCAR enthusiasts, Office Park Dads and Soccer-Security-Mortgage Moms…What makes them different from the boomers is that during their formative years, while their older brothers and sisters were indulging the hedonistic pleasures of Woodstock, they were at home watching the Brady Bunch and supping on mashed potatoes with both parents at the dinner table. They were not traumatized by the Kennedy assassination, but terrified by Jimmy Carter’s Iranian hostage crisis. They weren’t interested in kicking Richard Nixon around, but were grateful to Ronald Reagan for restoring America’s strength in the world.”
