Excerpt: “ Members of Generation Jones…were too young to really experience the tumult of the 1960s, though some of them were around to see it…They were defined by Watergate, stagflation, gas lines and 20% interest rates… Their cultural touchstones were groups like the Carpenters and Steely Dan (on cassette or eight-track tapes, of course)… They tend to be…more pragmatic and a lot less likely to get bogged down by the shibboleths of the 1960s, according to historians, marketers and pollsters.”
