Excerpt: “This is an age group that views itself as straightforward, intelligent and considered, and appreciates brands such as eBay, John Lewis and Dove that communicate in a similar way… The group includes many in senior management positions…this is the group that came of age just in time for the industrial strife of the 1970s…[Marketers and politicians] should try to understand if there’s anything in their current communication that can be adjusted or reviewed to make it more empathetic to the style of messages that these people are more open to”
